Brand Reports and Group Reports

Standards home

Reporting Standards for Brand Reports and Group Reports.

 View Full Standards
( printable PDF )

Reporting Standards

Latest updates

Issued July 2019
  • Google Analytics 'Users' has been added to the metrics that can now be reported on Brand or Group Reports. Allowing media owners a cost-effective alternative to our Web Traffic metrics, you'll need to contact us so we can check configuration and access to your dashboard/reports. Currently available to Business Media, Consumer Magazine and Regional Publication sectors. 
Issued June 2019
  • A distinction is made between ABC reports that bring together ABC audited products for a single brand (Brand Report) or for a number of different brands (Group Report). See Introduction section for details.

  • Data from different ABC certificates can be aggregated under certain circumstances (key being it’s the same metric for the same reporting period). See Introduction section for details.

Issued September 2016  
  • Event Audience (Business Media sector) - You can report a simple event audience figure on a Multi-Platform Certificate/Report. The attendance figure will comprise people that have attended (whether paying or free), with them being counted once on each day they attend.

  • Awards Seat Sales (Business Media sector) - You can report seat sales for Awards Events on a Multi-Platform Certificate/Report. Further details of attendees are not required.

Issued July 2016  
  • Social Media: From periods ending June 2016 the minimum requirement for reporting Social Media is now the metric count on the last working day of the Reporting Period. You may continue to report, as an option, the metric counts on the last working day of each month and the average of these for the period.

If you require information on any earlier changes please contact us.

Archived standards

If you require past versions of Reporting Standards you can find them here.


Print this page Email page
Search this page:

Media Audits

ABC releases data for the UK media industry to use when trading advertising. Our audits can cover your whole brand.

Third Party Auditing & Consultancy

ABC are a leading industry-owned auditor for media products and services, with specialist skills in digital ad trading. Our process and bespoke audits cover the following areas.

Our logo stands for quality and trust in media, empowering our industry to trade with confidence.

ABC Logo