Inskin Media audited by ABC to JICWEBS Brand Safety Principles

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Today, Inskin Media has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC.  The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

Inskin Media is an advertising technology business, specialising in rich-media branding formats, designed to attract attention and drive brand metrics. We combine a focus on insight, design and technology to maximise the value of every single impression.

We’re obsessed with the little touches that make each campaign as powerful as possible, from multiscreen creative flair to seamless service and delivery.

As a JICWEBS approved auditor, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s audit services please go to:

Dominic Tillson, Head of Insight at Inskin Media comments:
"It’s great to have our JICWEBS DTSG Brand Safety Principles certification renewed for another year.  At a time when there is immense focus on trust and transparency in the advertising marketing place, our long term commitment to delivering high-quality campaigns across trusted environments is more important than ever. "

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have audited Inskin Media to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. Our auditing services give the industry confidence about compliance with JICWEBS industry-agreed standards, raising the bar in the important area of brand safety.”

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