Adverty Verified by ABC to JICWEBS Brand Safety Principles



Today, Adverty has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry owned media auditor ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

Adverty empowers stunning mobile, augmented and immersive virtual experiences for brands to connect with consumers at the right time and place. Their revolutionary monetization platform lets content creators monetize with easy-to-integrate, non-intrusive in-app advertising. They invented the patent pending BrainImpression™ algorithm to solve viewability in digital advertising.

As a JICWEBS approved auditor, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s audit services please go to:

Niklas Bakos, CEO at Adverty comments: 
"It is highly satisfying to receive Jicwebs, ABC and IAB’s recognition as a result of our hard work and commitment to providing according to the highest standards. I am personally very proud of this recognition.”

Simon Redlich, Chief Executive at ABC, said:
“We are delighted to have audited Adverty to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. Our auditing services give the industry confidence about compliance with JICWEBS industry-agreed standards, raising the bar in the important area of brand safety.”

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