Global Blue verified by ABC to JICWEBS Brand Safety Principles

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Today, Global Blue has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC.  The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

Global Blue provides travellers assistance with claiming back refunds on goods purchased abroad. Our Digital properties help brands connect with our highly engaged global traveller audience by using insights from our data to drive retail tourism for Global Blue’s partner merchants.

As a JICWEBS approved and industry owned Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Service please go to:

Eamonn Leacy, Head of Digital at Global Blue comments:
"At Global Blue we have implemented the correct publishing and display advertising practices to ensure the premium content that is published is brand safe. This is valuable as the brands we work with will have the highest confidence that our display advertising meet and exceed the industry standards.”

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have audited Global Blue to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. Our auditing services give the industry confidence about compliance with JICWEBS industry-agreed standards, raising the bar in the important area of brand safety.”

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