Havas Media verified by ABC to JICWEBS Anti Ad Fraud and Brand Safety Principles

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Havas Media has achieved two JICWEBS Seals of Compliance, as verified by independent auditor ABC, demonstrating it has met industry agreed standards to reduce the risk of both ad misplacement (linked to the issue of brand safety) and exposure to ad fraud.

The JICWEBS Principles are industry-approved guidelines against which media buyers, publishers or intermediaries can be verified. The aim of the Principles, and ABC’s auditing service, is to promote confidence in the industry by demonstrating that companies like Havas Media are providing targeted protection against some of the key issues affecting the online advertising industry.

Havas Media unites brands and people across the world through meaningful connections that drive business success.

We are an award-winning global media network operating in over 140 countries worldwide. We redefine the way brands connect with people and the way agencies work with their clients. We are constantly pushing for results that drive your business. We look at your media in a different way using new ideas to help make your brands matter.

As JICs (Joint Industry Currencies) ABC and JICWEBS are supplying the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s audit services please go to: www.abc.org.uk/audit-services

<Steve Coteman>, <Joint Head of Investment> at <Havas Media> comments:" Havas are committed to delivering the highest standards for their clients across brand safety and fraud and are very proud to have received accreditation for the second year. We believe strongly that working collaboratively with JICWEBS and our media partners to deliver a transparent, brand safe & fraud free environment will be key to the future success of the digital industry.

Simon Redlich, Chief Executive at ABC, said, “Congratulations to Havas Media for achieving two JICWEBS Seals following verification by ABC. This recognises its compliance with the JICWEBS Principles for both anti fraud and brand safety. Havas Media is leading by example in demonstrating its commitment to a safer, more transparent digital ad trading environment.”

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