Sublime verified by ABC to JICWEBS Brand Safety Principles

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Today, Sublime has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

Sublime – a global high-impact advertising marketplace that creates and delivers premium ad experiences that perform – consistently provides advertisers and publishers across the globe with innovative, tailor-made solutions at scale. Headquartered in Paris, the company differentiates itself from the market with its creative-driven technologies, from providing extensive KPIs to brands, to offering higher engagement and guaranteed viewability.  

As a JICWEBS approved and industry owned Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Service please go to:

Andrew Buckman, Managing Director EMEA at Sublime, comments:
"At Sublime, we are committed to respecting the user experience in a brand-safe environment free of fraud, so we are proud to be part of an initiative aimed at giving brands greater confidence. We strive to deliver a positive experience for all parties  – brands, publishers, and consumers – by providing greater transparency as outlined in the DTSG Good Practice Principles.”

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have verified Sublime to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.”

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