AdMaxim Verified by ABC to JICWEBS Brand Safety Principles

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Today, AdMaxim has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC.  The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

AdMaxim is an advanced full stack programmatic advertising system that enables agencies and brands to research, plan, create, deliver and optimise precision targeted programmatic campaigns across multiple platforms.


As a JICWEBS approved and industry owned auditor, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s digital auditing services please go to:

James Coe, Head of Client Services at AdMaxim, comments:
"AdMaxim is dedicated to protecting advertisers against key issues within the digital advertising industry, such as brand safety and ad fraud. We are delighted in being verified as fully compliant with the JICWEBS DTSG Good Practice Principles. This shows our continued commitment and dedication to delivering ads in brand safe, high quality environments.”

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have verified AdMaxim to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.”


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