GAMELOFT verified by ABC to JICWEBS brand safety principles

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Gameloft has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC.  The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

Gameloft creates and distributes games for digital platforms in over 100 countries across the world, and 2.5 million new Gameloft games are downloaded every day. With a global audience of 114 million monthly users, their advertising platform Gameloft Advertising Solutions offers a unique level of visibility and involvement to advertisers

As a JICWEBS approved and industry owned Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Service please go to:

John-Paul Burke, Country Manager UK & Ireland, Gameloft, said, “It’s great for Gameloft to be verified as compliant with the JICWEBS DTSG Good Practice Principles. Brand safety is more important than ever in the world of digital advertising, and this certification provides Gameloft clients with the reassurance that they can trust us to deliver safe and successful campaigns.”

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have verified Gameloft to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.”

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