Cadreon verified by ABC to JICWEBS anti ad-fraud and brand safety principles

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Cadreon, the advertising technology specialist unit of IPG Mediabrands, has achieved two JICWEBS Seals of Compliance, as verified by independent auditor ABC. These demonstrate the agency has met industry agreed standards to reduce the risk of both ad misplacement (linked to the issue of brand safety) and exposure to ad fraud.

The JICWEBS Principles are industry-approved guidelines against which media buyers, publishers or intermediaries can be verified. The aim of the Principles, and ABC’s verification programme, is to promote confidence in the industry by demonstrating that companies like Cadreon are providing targeted protection against some of the key issues affecting the online advertising industry.

Nick Tulloch, Head of Cadreon UK comments: "We are so proud of achieving these two JICWEBS Seals of Compliance following our ABC audit. We strive to provide the very best programmatic solutions for our clients and we are committed to always being transparent and trustworthy with them, and the agencies we work with within IPG Mediabrands. With industry bad practice making headlines, demonstrating that we have met industry standards for both anti-fraud and brand safety is so important to us.”

Simon Redlich, Chief Executive at ABC, said, “Congratulations to Cadreon for achieving two JICWEBS Seals following verification by ABC. This recognises its compliance with the JICWEBS Principles for both anti-fraud and brand safety. Cadreon is leading by example in demonstrating its commitment to a safer, more transparent digital ad trading environment.”

Cadreon is an Ad Tech specialist unit, responsible for developing best-in-class programmatic technology solutions. In a widely disparate technology landscape, Cadreon leverages best-in-class technology to deliver the most comprehensive and highest-performing programmatic solutions on the market. Cadreon provides counsel and expertise for strategic partners across IPG Mediabrands’s portfolio of agencies, including UM, Initiative and Reprise. Headquartered in San Francisco, Cadreon operates in over 70 markets worldwide, including the UK.

JICs (Joint Industry Currencies) ABC and JICWEBS are supplying the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Services please go to:

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